Mockups for rebranding the Gradient Investment Elite Advisor Forum Event. I was tasked with creating a style guide to update the event by redesigning the logo, colors, fonts and pattern/other design elements I'd like to see in the brand. I ended up creating two different styles, one that was more colorful and playful then another that was a bit more serious and structured with muted tones. I also mocked up name badges and door signs to show how that branding could be used in other ways.
